4 Effortless Social Media Marketing Ideas for Dental Clinics

The dental industry is moving fast while adapting to the most modern ways of marketing, one of which includes leveraging social media. That’s because it helps dentists with their proactive approach to finding and retaining new patients. 

Dentists without any dental social media marketing experience may find it intimidating, but there are simple ways to get the best out of it. Similarly, there are social media automation tools that make your job easier.

4 effortless social media marketing ideas for dental clinics

1. Be a library of resources.

There’s a decline in Facebook’s organic reach, but there’s one tactic for dental clinics to use, which is to leverage their Facebook fans’ reach.
You can motivate your fans to share content on your clinic’s Facebook page to gain exposure as there’s no restriction on the reach of personal pages.
You can take advantage of Facebook’s Notes by sharing informative content on topics like dental facts, Did You Knows, foods that help prevent certain dental problems, and more.
It can encourage Facebook users to share your content on their Facebook accounts because people like sharing information that is helpful to them and can be to their family and friends. This activity can likely increase exposure for your dental clinic to new users who may turn out to be your potential patients.
If users hit you up with numerous frequently asked questions on specific topics, such as invisible braces or teeth cleaning procedures, use Facebook to answer them.

Pro tip: Don’t forget to promote your dental clinic’s Facebook page on other social media accounts, newsletters, and offline promotional materials.

2. Encourage Facebook check-ins by offering incentives and special discounts.

Facebook check-ins are great to improve your social media presence. So encourage your followers to check into their Facebook accounts while visiting your dental clinic.
Users' check-in is a way of geotagging themselves that can expose your clinic to their Facebook friends who may want to find out more about the place. But not every patient visiting your clinic will be willing to do this.
Perhaps, offering incentives, special discounts, or complimentary sessions to your patients can motivate them.
This strategy can be one of your unique selling points (USPs) and keep you ahead of the competition.
Consider encouraging geotagging to your fans right away because a study shows that it can get you 79% of more engagement.

Pro tip: Besides Facebook, geotags work on social media platforms like Instagram, Twitter, and Snapchat.

3. Post fun photos and videos.

You need to make your followers laugh since the idea of visiting a dental clinic can be daunting for many patients. Fun photos and videos can help lighten the mood and reduce people’s fear of visiting a dentist.

These two are a few examples of the fun or funny content you can share on your social media. But make sure to comply with the posting rules of the social networks you are using. Also, avoid sharing any content that could hurt the sentiments of an individual or community.

Pro tip: Any diagnosis can spark anxiety in patients. Break down the information, and uncomplicate jargon to help people understand easily. A fun animated video can do the trick.

4. Invest in dental video marketing.

Video marketing is an increasingly popular tool used by many dental practices across the globe. Using videos to promote your dental practice helps get more attention from the right audiences and makes them trust you more easily.

You can become the go-to dental clinic in your area, outperform all the competitors, and stay many steps ahead of them.

So, what type of videos should you post?

• A tour of your state-of-the-art dental clinic, showcasing equipment, tools, and products.
• Feature your dental specialists and staff to show how they care for the patients, reassuring them that it’s a smooth process at your clinic.
• Show a procedure on a patient (with their approval, of course).
• Testimonials
• Locations where your dental clinics are.
• Any dental awareness events or campaigns you host.

Pro tip: Animated videos promoting deals and packages can increase bookings at your dental clinic.

The final words

Social media is an incredibly economical dental marketing tool, and that’s why everyone uses it. But it also means more competition, and that’s why you’ve got to have a great social media marketing strategy to stay ahead in the game.

Fortunately, marketing tools like Practina can reduce the burden for you. 

With the Practina app, you can manage, grow, and analyze your social media no matter where you are. This easy-to-use, low-cost system can take your dental social media marketing to the next level.

Download the Practina app for free today to get started.